Microcredentials

The aim of this course is to provide you with an understanding of different organizations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. As part of this course, you will also consider how different market structures shape the pricing and output decisions of businesses, as well as other aspects of their behavior.

The aim of this course is to introduce the concept of business ethics and to examine its relevance when considering business objectives and responsibilities.

This course provides students with practical insights into workplace practices and the skills required to thrive in professional environments. Students will engage in research and analysis of real-world business challenges, culminating in the creation of a comprehensive management report. Through activities such as conducting interviews, maintaining reflective practice journals, and presenting findings, students will develop essential skills in research, communication, teamwork, and problem-solving. The course emphasizes the integration of theoretical knowledge with practical application to prepare students for success in their future careers.

In this course, you will learn about the internet and search engines. You will learn to review concepts and processes on the Internet, the meaning of a domain, how to purchase a domain and assess differences in URL extensions, storage servers and FTP files. This course will also focus on how search engines work and what factors influence website promotion (content, seniority, links, load times, Google spiders, negative SEO).

You will also learn about Online Reputation Management (ORM) and you’ll learn how to manage information presented on the internet (on the brand or product), while analyzing well-known cases on the subject.

Another concept covered during this course is market research and keywords. You will learn to identify trends and write customer reports about keyword research tools including keyword research practice and you’ll learn to manage the results.

Additionally, you will learn about optimization, including developing your familiarity with common errors and referrals, site accessibility to search engines and code testing, site structure testing tools and site content testing tools. You will practice site optimization testing and build a full optimization report.

The aim of this course is to show how communications, knowledge and information can be improved within an organization by making better use of IT systems.

This course is designed to provide you with the skills to build a customer profile and analyze the digital market. The course will enable you to understand the principles of digital advertising, the key elements of branding and competitive analysis.

This course will provide you with an understanding of concepts and principles that underpin the marketing process. You will explore the impact of the marketing mix elements on marketing decision- making and develop strategies based on the marketing objective.

This course will provide you with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services.

This course aims to provide you with an understanding of individual and group behavior in organizations. You will examine current theories and their application in managing behavior in the workplace. You will also explore mechanisms for effective teamwork and the impact of technological innovations in organizational behavior.

Additionally, it Includes “Great Management”, “Trust and Influence”, “Salesforce Ohana Culture”, “Organizational Alignment (V2MOM)”, “Engagement & Retention”, “Accountability & Delegation” and “One-on-One Meetings” courses form “Manage the Salesforce Way” trail by Trailhead.

Emphasis will be placed on analyzing and recording business transactions using the rules of double-entry bookkeeping. In addition, you will learn to adjust journal entries and everyday transactions for both service and retail businesses and learn how these are recorded, coupled with the preparation of basic financial statements.

This course also provides a practical introduction to computerized accounting. You will learn to set up a computerized accounting environment and to convert a manual accounting system to a computerized one. You will work with a variety of business simulations, providing hands-on experience with all aspects of work transactions in the general, payables and receivable ledgers.

The aim of this course is to provide an understanding of different organizations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. In this course you will consider how different market structures shape the pricing and output decisions of businesses, as well as other aspects of their behavior.

This course equips students with the skills to design and conduct independent research relevant to the hospitality and tourism industry. Students will develop research proposals, use data collection and analysis techniques, and critically evaluate findings. Emphasis is placed on presenting data-driven recommendations and producing professional research reports.