Microcredentials

This course is designed to provide you with basic skills in the following tools: LinkedIn, graphics software (for quick editing), social activity management and analysis software. You will also learn about regulatory and compliance practices that are being utilized within the digital marketing industry.

This course focuses on advanced computer communications topics such as monitoring and analyzing network traffic, operating systems (with an emphasis on Linux and Windows), data archives and management development (including Structured Query Language (SQL) and mobile cybersecurity).

This course will review the structure of personal computer basic concepts in data communications, the 7 layers model, working with SERVER 2016, remote and direct access as well as Virtual Private Network (VPN).

This course will focus on the technology of cryptography and the techniques, limitations and problems commonly encountered. It covers the theory and application of methods available to secure information, computers and networks, as well as legal issues to do with cryptography.

In this course, you will get hands-on experience writing web content, including how to write a blog or a post, newsletters, emails, landing pages, display ads, Facebook ads, native ads and website content.

This course is designed to provide you with the skills to enhance the quality and usefulness of data analytics by starting with the intended outcomes.

The course will enable you to consider the information an organization wants to gain from data analytics. This will give you the skills to select the most appropriate data collection method, design deployment approaches, implement data collection techniques and revise instruments and systems to be developed.

This course incorporates automated data collection as well as traditional methods to enable the development of methodologically-sound approaches. Throughout the course you will be given access to the Amazon Web Services (AWS) virtual environment where you will be able to complete additional assignments and earn micro-credentials.

This course is designed to introduce the theoretical concepts and practical applications of data auditing, handling and decision-making. It will equip you with the skills needed to identify what the findings from data analysis mean and how they can be applied.

You will learn approaches that can be used to audit existing data within an organization to identify gaps, analyze data and generate recommendations from your findings.

As part of your studies you, will be able to learn how to utilize R as it is rapidly becoming the leading language in data science and statistics. Today, R is the preferred programming language for data science professionals in every industry and field.

This course is partnered with the data handling and decision-making course and enables you to develop your skills in data presentation to facilitate the understanding of findings, so you can make informed decisions. Data visualizations are a powerful method of making data accessible and understandable to non-specialists.

Through this course you will learn the appropriate use of graphs and charts as well as the use of specialist data visualization packages and tools such as Tableau, Qlik Sense and D3 to visualize data and impact the decision-making process.

Google Analytics is a software for analyzing web site traffic. You will practice using this, learn about account management and profiles, how to decode key reports and define goals. The final part of this course includes preparation for the Google Analytics Certification exam.

In this course, you will learn about the internet and search engines. You will learn to review concepts and processes on the Internet, the meaning of a domain, how to purchase a domain and assess differences in URL extensions, storage servers and FTP files. This course will also focus on how search engines work and what factors influence website promotion (content, seniority, links, load times, Google spiders, negative SEO).

You will also learn about Online Reputation Management (ORM) and you’ll learn how to manage information presented on the internet (on the brand or product), while analyzing well-known cases on the subject.

Another concept covered during this course is market research and keywords. You will learn to identify trends and write customer reports about keyword research tools including keyword research practice and you’ll learn to manage the results.

Additionally, you will learn about optimization, including developing your familiarity with common errors and referrals, site accessibility to search engines and code testing, site structure testing tools and site content testing tools. You will practice site optimization testing and build a full optimization report.

In this course, you will learn several topics. First, you will become familiar with various types of scans such as networks, sites, computers and vulnerabilities for attacks. The second part of this course will cover weaknesses in information security (hardware, software and infrastructure) and data and cyber protection technologies, tools and leading companies.

This course is designed to give you basic knowledge of the cyber world. This course will enable you to understand the principles of cyberattacks, the darknet, hackers’ motivations and various advanced technologies.

This course is designed to provide you with the skills to set up and manage campaigns using social media, analyze differences between campaigns types and build a visual strategy. The course will enable you to prepare for the Facebook Blueprint certification exam.

In this course, you will learn to create a Google Ads account, rules for creating ads, using dynamic extensions, conversion types and using conversion optimizers. You will also learn about bidding including includes types of bidding strategies, advantages and disadvantages, strategy adjustments for business purposes and Return On Investment (ROI) tracking. The final part of this course includes preparation for the Google Ads certification exams.

This course is designed to provide you with the basic skills to conduct and build penetration testing infrastructure that includes all the equipment needed such as hardware, software, network infrastructure and tools.

This course covers web technologies and basic HTML development. In addition, you will learn Python code development and basic programming with Python.

This course is designed to provide you with the skills needed to create a HTML page and manage content. The course will enable you to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page and uploading the site to a network.

This course gives you an opportunity to gain practical experience in handling data using analysis software. The course will also cover theoretical concepts from data design and handling while teaching techniques to work with Structured Query Language (SQL) and SAS.

The course is designed in two parts; part one focuses on learning fundamentals of SQL) with multiple exercises, which is essential for working with databases. You’ll get hands-on experience accessing and manipulating data in order to gain useful insights. In part two, you will learn how to use SAS software for data handling and analysis.