Microcredentials

This course provides you with the opportunity to develop techniques for data gathering and storage and will give you an understanding of the statistical tools available to create and present useful information in order to make better business decisions. You will use current technological tools to produce and analyze information.

The aim of this course is to provide you with an understanding of different organizations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. As part of this course, you will also consider how different market structures shape the pricing and output decisions of businesses, as well as other aspects of their behavior.

The aim of this course is to introduce the concept of business ethics and to examine its relevance when considering business objectives and responsibilities.

This course provides students with practical insights into workplace practices and the skills required to thrive in professional environments. Students will engage in research and analysis of real-world business challenges, culminating in the creation of a comprehensive management report. Through activities such as conducting interviews, maintaining reflective practice journals, and presenting findings, students will develop essential skills in research, communication, teamwork, and problem-solving. The course emphasizes the integration of theoretical knowledge with practical application to prepare students for success in their future careers.

This course is designed to provide you with basic skills in the following tools: LinkedIn, graphics software (for quick editing), social activity management and analysis software. You will also learn about regulatory and compliance practices that are being utilized within the digital marketing industry.

In this course, you will get hands-on experience writing web content, including how to write a blog or a post, newsletters, emails, landing pages, display ads, Facebook ads, native ads and website content.

This course equips students with the knowledge and skills to prepare, interpret, and analyze financial statements for various types of businesses in compliance with legal and regulatory standards. Topics include group accounts, accounting ratios, and reporting financial performance, with a focus on delivering actionable insights through financial analysis and effective communication.

Google Analytics is a software for analyzing web site traffic. You will practice using this, learn about account management and profiles, how to decode key reports and define goals. The final part of this course includes preparation for the Google Analytics Certification exam.

In this course, you will learn about the internet and search engines. You will learn to review concepts and processes on the Internet, the meaning of a domain, how to purchase a domain and assess differences in URL extensions, storage servers and FTP files. This course will also focus on how search engines work and what factors influence website promotion (content, seniority, links, load times, Google spiders, negative SEO).

You will also learn about Online Reputation Management (ORM) and you’ll learn how to manage information presented on the internet (on the brand or product), while analyzing well-known cases on the subject.

Another concept covered during this course is market research and keywords. You will learn to identify trends and write customer reports about keyword research tools including keyword research practice and you’ll learn to manage the results.

Additionally, you will learn about optimization, including developing your familiarity with common errors and referrals, site accessibility to search engines and code testing, site structure testing tools and site content testing tools. You will practice site optimization testing and build a full optimization report.

This course provides an in-depth understanding of the principles and practices of human resource management, focusing on strategies to attract, develop, and retain talent for organizational success. Students will explore key HR functions, including recruitment, selection, training, performance management, and compensation. Emphasis is placed on aligning HR strategies with organizational goals, understanding legal and ethical considerations, and fostering diversity and inclusion in the workplace. Through practical applications and case studies, students will gain the skills needed to effectively manage and lead people in dynamic business environments.

The aim of this course is to show how communications, knowledge and information can be improved within an organization by making better use of IT systems.

This course is designed to provide you with the skills to build a customer profile and analyze the digital market. The course will enable you to understand the principles of digital advertising, the key elements of branding and competitive analysis.

This course aims to provide you with an understanding of where and how to access sources of finance for a business and the skills to assess the business environment, interpret financial statements and use financial information for decision making.

This course is designed to provide you with the skills to set up and manage campaigns using social media, analyze differences between campaigns types and build a visual strategy. The course will enable you to prepare for the Facebook Blueprint certification exam.

This course will provide you with an understanding of concepts and principles that underpin the marketing process. You will explore the impact of the marketing mix elements on marketing decision- making and develop strategies based on the marketing objective.

This course will provide you with an understanding of the role and importance of operations management (OM) in the efficient and effective production of goods and services.

This course aims to provide you with an understanding of individual and group behavior in organizations. You will examine current theories and their application in managing behavior in the workplace. You will also explore mechanisms for effective teamwork and the impact of technological innovations in organizational behavior.

Additionally, it Includes “Great Management”, “Trust and Influence”, “Salesforce Ohana Culture”, “Organizational Alignment (V2MOM)”, “Engagement & Retention”, “Accountability & Delegation” and “One-on-One Meetings” courses form “Manage the Salesforce Way” trail by Trailhead.

In this course, you will learn to create a Google Ads account, rules for creating ads, using dynamic extensions, conversion types and using conversion optimizers. You will also learn about bidding including includes types of bidding strategies, advantages and disadvantages, strategy adjustments for business purposes and Return On Investment (ROI) tracking. The final part of this course includes preparation for the Google Ads certification exams.

This course equips students with the skills and confidence to excel as self-directed professionals in their careers. Through a combination of self-assessment, skill-building, and reflective practices, students will explore their interpersonal and transferable skills, build a personal and professional development plan, and learn strategies to manage their growth effectively. Topics include self-managed learning, lifelong learning, communication, time management, and transferable skills, with an emphasis on creating actionable goals to achieve personal and career aspirations.

Emphasis will be placed on analyzing and recording business transactions using the rules of double-entry bookkeeping. In addition, you will learn to adjust journal entries and everyday transactions for both service and retail businesses and learn how these are recorded, coupled with the preparation of basic financial statements.

This course also provides a practical introduction to computerized accounting. You will learn to set up a computerized accounting environment and to convert a manual accounting system to a computerized one. You will work with a variety of business simulations, providing hands-on experience with all aspects of work transactions in the general, payables and receivable ledgers.

The aim of this course is to provide an understanding of different organizations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. In this course you will consider how different market structures shape the pricing and output decisions of businesses, as well as other aspects of their behavior.

This course equips students with the skills to design and conduct independent research relevant to the hospitality and tourism industry. Students will develop research proposals, use data collection and analysis techniques, and critically evaluate findings. Emphasis is placed on presenting data-driven recommendations and producing professional research reports.

This course is designed to provide you with the skills needed to create a HTML page and manage content. The course will enable you to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page and uploading the site to a network.